Crowdfunding serves as a way or an avenue for an individual or an organization to reach more people in the least amount of time. Think globally, since this is after all the internet. It makes the whole process of fundraising easier for organizers to reach and hit their target, may it be funds or people. It also is a means for an organization to known. If you look at it, this is publicity at its best and at its cheapest.
It helps organizations to go to places that could not be reached on their own. It also helps to eliminate unwanted expense due to marketing and promotion. It’s like getting a good deal in consideration to the cost and the amount of effort that is put in. Crowdfunding is changing the whole approach and concept when it comes to fundraising activities.
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Best wishes on your ventures.